Developing and executing a results-driven, multi-platform communications strategy and plan in line with
corporate and brand direction while reflecting local priorities
Creating and managing all marketing materials and collateral in line with brand direction
Implementing online marketing activities including social media, SEO/SEM, demand generation, lead
generation, etc.
Tracking effectiveness of various campaigns and course corrections as required
Managing communications spend and working with vendors and agencies to create and/or localize
communications and marketing activities and develop supporting assets
Leading the planning and implementation of PR and initiatives related to the brand