Direct audience/consumer research, competitive analysis to identify opportunities in the market that can
be exploited and worked on.
Strategize and collaborate with the sales and product management teams to develop compact go-to-
market strategies for existing products and services while coming up with new marketing ideas based on the research.
Nurture leads and engage customers by directing the development and execution of a sound digital
marketing strategy based on market and consumer research.
Partnership with social media influencers to increase the companys brand reach and strength.
Track the performance of marketing strategies implemented and come up with timely modifications to
nurture more leads online.